5 Years of Independence

Happy anniversary to me! Today marks five years since I left my full-time job to go indie — and what a hell of a ride it’s been. I want to thank all my clients who have valued what I could contribute to their organizations and the countless friends, colleagues and strangers who pointed them my [Keep Reading…]

Minor in Tech

When I was 13 and about to finish the 8th grade, a teacher I hardly knew approached me in the hall. “Whitney, I’d like to talk to you about next year.” “What about next year?” “Well you’ll be entering high school next year, and you’ll be asked to pick your electives soon. I think you [Keep Reading…]

Give Us the Answer

“You are an expert,” he told me. “We want you to give us the answer.” “Then I’m not for you.” I guess I could have just taken the money, but it would have cost me my integrity. Many companies don’t believe they have time to learn a new way to work. They just want someone [Keep Reading…]

How do you choose your clients?

I can tell if a project is going to be worth my time from the very first communication I have with the client. If they talk about their work with passion and excitement, if they want to connect with me as one human being to another, if they are willing to invest their time and [Keep Reading…]

What is it like to be a creative entrepreneur?

At SXSW earlier this year, my friend Saul Colt asked me to sit down for an interview on the topic of creative entrepreneurship. The questions asked are ones I often get on what it’s really like to be independent. The video produced by YouNoodle and sponsored by FreshBooks was released last week. What lessons have [Keep Reading…]