How “When I…” Reasoning Poisons a Team

Earlier this year I had a client who hired me to redesign the first step in their 3-step process. The page was getting loads of customer complaints and the last three iterations on the design hadn’t helped. As always, I started the project by interviewing key stakeholders: the product manager, the product owner, the head [Keep Reading…]

Why Guess? A Familiar Screenplay

CUT TO: INT. SCREEN SHARING MEETING – DAY A client shows their consultant the progress they’ve made on a redesign. They want the consultant’s feedback before it’s too late. CLIENT Currently the user does A, then B, then C. Now the user will be able to do C, then A, then B. We don’t think [Keep Reading…]

You Are What You Ink

I just turned down a lucrative contract because in my heart I’m ethically opposed to the company’s corporate owners. When I was first contacted by their director of engineering, I had a negative gut feeling that it just “wasn’t me,” but I put off the concern in an effort to challenge my assumptions. I wanted [Keep Reading…]

The Work I Love

The work I love is about helping companies who love their customers discover how to be better to them…not convincing them to care. The work I love is about empowering customers to get the service they deserve…not trying to get them to buy into what they don’t really need. The work I love is about [Keep Reading…]

What are you worth?

Perhaps not coincidentally, I had two totally separate conversations on Sunday within the same theme: how much should I charge? Later that day I tweeted: Several folks responded that they’d like to hear more about my reflection in a blog post, so here it is. One conversation was with a friend who’s interviewing for a [Keep Reading…]