The Purpose of a Business is to Create a Customer

A customer is defined as a person who pays a business for goods and services. If a person does not pay, they are not a customer. The nebulous term of “user” is assigned when a person is accessing goods and services without directly paying for them. Call them a visitor, a prospect, a constituent, whatever you want. Until they pay you, they’re no customer of yours — and you have not fulfilled upon your purpose as a business.

UX and The Lawsuit

So you may have heard that Apple and Samsung are suing each other. I hate when mommy and daddy fight. In general, this lawsuit really irks me. Patents are outdated, both sides are being petty bullies, and customers are the ones who are going to suffer. I was wishing it would all just go away [Keep Reading…]

The User Is Not Like Me

The user is not like me. August 25, 2003. It was the first day of my senior year at Carnegie Mellon University. It was the day I learned the mantra that would shape my career. The user is not like me. Words uttered by Bonnie John, my professor of 05-410 Introduction to HCI Methods (now [Keep Reading…]

The Neighborhood Business Experience

It was 7:19pm. There I was, standing outside of Tarzian Hardware, its gate down and locked, the lights turned off. The store hours sign read Monday – Friday 8:30am – 7pm. I knocked on the window. I rattled the gate. I called the store from my cell phone with 8% battery remaining and could hear [Keep Reading…]