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The User Experience Process for the Seamless iPad App

The Data One week after Seamless, the leading online food ordering service, released their first iPad app in March 2012, the app hit #1 in the App Store’s Lifestyle category. Today it maintains 4.5 stars with more than 6,000 ratings and reviews. “By far the best menu application available for iPad…” “I couldn’t imagine not [Keep Reading...]

How do you choose your clients?

I can tell if a project is going to be worth my time from the very first communication I have with the client. If they talk about their work with passion and excitement, if they want to connect with me as one human being to another, if they are willing to invest their time and [Keep Reading...]

What is it like to be a creative entrepreneur?

At SXSW earlier this year, my friend Saul Colt asked me to sit down for an interview on the topic of creative entrepreneurship. The questions asked are ones I often get on what it’s really like to be independent. The video produced by YouNoodle and sponsored by FreshBooks was released last week. What lessons have [Keep Reading...]

How “When I…” Reasoning Poisons a Team

Earlier this year I had a client who hired me to redesign the first step in their 3-step process. The page was getting loads of customer complaints and the last three iterations on the design hadn’t helped. As always, I started the project by interviewing key stakeholders: the product manager, the product owner, the head [Keep Reading...]

Why Guess? A Familiar Screenplay

CUT TO: INT. SCREEN SHARING MEETING – DAY A client shows their consultant the progress they’ve made on a redesign. They want the consultant’s feedback before it’s too late. CLIENT Currently the user does A, then B, then C. Now the user will be able to do C, then A, then B. We don’t think [Keep Reading...]

Doing business as Vicarious Partners

It is with tremendous excitement and huge dreams for the future that I am finally ready to announce that I have formally changed the name of my company to Vicarious Partners™. This new name much better reflects my mission to help organizations build deeper connections amongst colleagues and customers in an effort to deliver the [Keep Reading...]

Whit Hour – Week 22

Thank you so much to the ~22 people who showed up for the twenty-second week of Whit Hour — my weekly one-hour video chat to answer any and all of your questions about user experience, consulting, and whatever else you throw at me. Tune in every Monday night from 10-11pm Eastern Time at http://www.livestream.com/whithour. Whit [Keep Reading...]