5 Years of Independence

Happy anniversary to me! Today marks five years since I left my full-time job to go indie — and what a hell of a ride it’s been. I want to thank all my clients who have valued what I could contribute to their organizations and the countless friends, colleagues and strangers who pointed them my [Keep Reading…]

Minor in Tech

When I was 13 and about to finish the 8th grade, a teacher I hardly knew approached me in the hall. “Whitney, I’d like to talk to you about next year.” “What about next year?” “Well you’ll be entering high school next year, and you’ll be asked to pick your electives soon. I think you [Keep Reading…]

Give Us the Answer

“You are an expert,” he told me. “We want you to give us the answer.” “Then I’m not for you.” I guess I could have just taken the money, but it would have cost me my integrity. Many companies don’t believe they have time to learn a new way to work. They just want someone [Keep Reading…]

Give Your Team a UX Jump-Start

Craft a product strategy and design framework using the principles and techniques of user experience…in two days. Are you being told what to build, but you don’t agree it’s what your customers need? Is your feature list out of control, but you can’t figure out how to pare it down? Are members of your team [Keep Reading…]

My 2012 Year in Review

2012 has been a big year for me, one of tremendous evolution and many new experiences. At the start of the year, I expanded my vision of user experience beyond product design and shifted my focus to organizational empathy. Designing the product is all for naught if you don’t first take the time to design [Keep Reading…]