Fifteen years ago today was my last day at my last ever full-time job. I’ve been independently employed every day since. Thank you to every single one of you who ever made that possible for me. If you’ve ever been a client, a colleague, a collaborator, a referral partner, a mentor, a mentee, an organizer, [Keep Reading…]
The UX Career Path: From Wireframes to Coaching
I have attended the IA Summit every year since 2008. This year’s event takes place in my new home of San Diego, so naturally I’ll be there. It’s hard to believe it will be my 7th consecutive year when I still feel like a newbie. I love this community, I love this conference, and I [Keep Reading…]
5 Years of Independence
Happy anniversary to me! Today marks five years since I left my full-time job to go indie — and what a hell of a ride it’s been. I want to thank all my clients who have valued what I could contribute to their organizations and the countless friends, colleagues and strangers who pointed them my [Keep Reading…]
Minor in Tech
When I was 13 and about to finish the 8th grade, a teacher I hardly knew approached me in the hall. “Whitney, I’d like to talk to you about next year.” “What about next year?” “Well you’ll be entering high school next year, and you’ll be asked to pick your electives soon. I think you [Keep Reading…]
Give Us the Answer
“You are an expert,” he told me. “We want you to give us the answer.” “Then I’m not for you.” I guess I could have just taken the money, but it would have cost me my integrity. Many companies don’t believe they have time to learn a new way to work. They just want someone [Keep Reading…]
Give Your Team a UX Jump-Start
Craft a product strategy and design framework using the principles and techniques of user experience…in two days. Are you being told what to build, but you don’t agree it’s what your customers need? Is your feature list out of control, but you can’t figure out how to pare it down? Are members of your team [Keep Reading…]
The User Experience Process for the Seamless iPad App
The Data One week after Seamless, the leading online food ordering service, released their first iPad app in March 2012, the app hit #1 in the App Store’s Lifestyle category. Today it maintains 4.5 stars with more than 6,000 ratings and reviews. “By far the best menu application available for iPad…” “I couldn’t imagine not [Keep Reading…]
My 2012 Year in Review
2012 has been a big year for me, one of tremendous evolution and many new experiences. At the start of the year, I expanded my vision of user experience beyond product design and shifted my focus to organizational empathy. Designing the product is all for naught if you don’t first take the time to design [Keep Reading…]
How do you choose your clients?
I can tell if a project is going to be worth my time from the very first communication I have with the client. If they talk about their work with passion and excitement, if they want to connect with me as one human being to another, if they are willing to invest their time and [Keep Reading…]
What is it like to be a creative entrepreneur?
At SXSW earlier this year, my friend Saul Colt asked me to sit down for an interview on the topic of creative entrepreneurship. The questions asked are ones I often get on what it’s really like to be independent. The video produced by YouNoodle and sponsored by FreshBooks was released last week. What lessons have [Keep Reading…]
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