Sometimes regulations are evil. On April 30, 2008, NYC passed a law requiring fast food restaurants to very visibly post calorie counts on their menus. Unfortunately for me, that meant finding out that my favorite doughnut at Dunkin Donuts, the Boston Kreme, is the most caloric of them all.
Oh how I hate you Mayor Bloomberg and your social responsibility!
The chains are none too pleased. Not only does the new law require them to actually figure out the calorie information for each item, but it also really hurts their brand. Look, I’ve always known that Dunkin Donuts isn’t good for me, but I never knew it was this bad! Of course it’s better that I know the health implications with eating crappy food; but on the other hand, it totally takes the joy out of eating it. I haven’t bought a Boston Kreme since the new signs went up, and I gotta tell you, I really miss them.
When I explain what I do for a living, I usually tell people that I make stuff “easy and pleasurable to use.” Easy to use, or in this case, good for you, isn’t enough. The customer experience sucks if you suck all the pleasure out of it.
So how can a company comply with the law while not twisting the knife in their customer’s eye?
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