Craft a product strategy and design framework using the principles and techniques of user experience…in two days. Are you being told what to build, but you don’t agree it’s what your customers need? Is your feature list out of control, but you can’t figure out how to pare it down? Are members of your team [Keep Reading...]
The User Experience Process for the Seamless iPad App
February 25, 2013 by 7 Comments
The Data One week after Seamless, the leading online food ordering service, released their first iPad app in March 2012, the app hit #1 in the App Store’s Lifestyle category. Today it maintains 4.5 stars with more than 6,000 ratings and reviews. “By far the best menu application available for iPad…” “I couldn’t imagine not [Keep Reading...]
My 2012 Year in Review
December 31, 2012 by Leave a Comment
2012 has been a big year for me, one of tremendous evolution and many new experiences. At the start of the year, I expanded my vision of user experience beyond product design and shifted my focus to organizational empathy. Designing the product is all for naught if you don’t first take the time to design [Keep Reading...]
How do you choose your clients?
October 17, 2012 by 5 Comments
I can tell if a project is going to be worth my time from the very first communication I have with the client. If they talk about their work with passion and excitement, if they want to connect with me as one human being to another, if they are willing to invest their time and [Keep Reading...]
What is it like to be a creative entrepreneur?
October 16, 2012 by 2 Comments
At SXSW earlier this year, my friend Saul Colt asked me to sit down for an interview on the topic of creative entrepreneurship. The questions asked are ones I often get on what it’s really like to be independent. The video produced by YouNoodle and sponsored by FreshBooks was released last week. What lessons have [Keep Reading...]
Four Years of Independence
August 22, 2012 by 7 Comments
Exactly four years ago today — Friday, August 22, 2008 — I “left work” for the last time. It was the last day of my last full-time job, and I’ve been independently employed ever since. I choose to say “independently employed” rather than self-employed because over these four years I’ve been forced to accept that [Keep Reading...]
How “When I…” Reasoning Poisons a Team
August 16, 2012 by 9 Comments
Earlier this year I had a client who hired me to redesign the first step in their 3-step process. The page was getting loads of customer complaints and the last three iterations on the design hadn’t helped. As always, I started the project by interviewing key stakeholders: the product manager, the product owner, the head [Keep Reading...]
