Pleasure and Pain

Improving the human experience one day at a time

Pleasure and Pain: photos by Whitney G. Hess

Entries Tagged as 'Branding'

Photo of the day: Brand Transparency

June 18th, 2010 · 3 Comments · Branding, Customer Experience, Photography, Pleasure

Headed back home from Heathrow Airport after a lovely vacation, I stopped at the Pret A Manger for a quick pre-flight bite.
When I got to the cash register, I noticed this awesome sticker — concise, honest, and, best of all, empathetic.

VAT NIGHTMARE
We’re legally required to add on
VAT when you eat in. Nightmare.
They’re legally required to [...]

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Photo of the day: Back in 30 minutes

June 15th, 2010 · 2 Comments · Customer Experience, Design, Pain, Photography

Time has always bothered me; I don’t really believe in it. It’s a human invention, a representation of reality. Now the passage of time, that’s something I can believe in. You can feel it. You can measure it. But it’s always, ALWAYS, relative to something else. Like when you’re in the train station waiting for [...]

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My Happy Cog Avatar Has Arrived

February 11th, 2010 · 2 Comments · Branding, Pleasure

I’ve been consulting for Happy Cog for a year and a half, but when this arrived in my inbox yesterday, I became a true Happy Cogger.

Many thanks to Kevin Cornell for creating it. Everyone at Happy Cog has one of these cuties, and now I do, too.
So what do you think…does it look like me?
Related [...]

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Whit Hour – Week 3

August 17th, 2009 · No Comments · Whit Hour

Thank you so much to the 20 or so folks who showed up for the third week of Whit Hour — my weekly one-hour video chat to answer any and all of your questions about user experience, consulting, and whatever else you throw at me.
Sorry for the last-minute day change. I was stuck in [...]

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Photo of the day: Time To Buy Cut-Rite

July 8th, 2009 · 2 Comments · Design, Marketing, Photography, Pleasure

I was baking at my parents’ apartment recently and pulled out their wax paper to line a cookie sheet. When I tore some off, I noticed a message pierced into the paper that read “TIME TO BUY CUT-RITE.” They use a different brand than I do so I had never seen this before. The paper [...]

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