By default, every time someone new follows you on Twitter, you get a notification via email (which you can turn off in the Settings, as I have). Yesterday I saw a bunch of people in my stream talking about a newly designed email notification so I decided to look into it.
Here’s the old notification that you’d get for any new followers:
It’s a text-only email that’s short and to the point. The message is clear and the two necessary links are provided (to the user’s profile and to the Settings).
Now here’s the new design:
It’s an HTML email which means that (based on my email settings) the images don’t come in automatically. First I have to hit the “Download Pictures” link in the yellow bar at top. Then once I do, the email looks like this:
Twitter is now providing some additional information about your new follower:
- # of Followers
- # of Updates
- # Following
Still the only two links provided are to the user’s profile and the notification settings.
While the graphics now allow the emails to be branded, I really don’t see the value beyond that of having made this change. I don’t believe that a user can somehow evaluate the new follower without reading his/her latest updates (which you can’t do here), so you’ll need to go their profile anyway to decide if you want to follow back — and you’d see the user’s stats from there.
In my opinion it’s just unnecessary clutter. I wish Twitter would spend their energy making valuable improvements instead of “me too” parities.
Take a look at what others are saying about the new Twitter emails, and tell me your thoughts in the comments.
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