Photo of the day: Time To Buy Cut-Rite

I was baking at my parents’ apartment recently and pulled out their wax paper to line a cookie sheet. When I tore some off, I noticed a message pierced into the paper that read “TIME TO BUY CUT-RITE.” They use a different brand than I do so I had never seen this before. The paper was near the end of the roll.

This is a really simple but clever way of prompting the customer to go buy more of their product.

Typically it’s the empty cardboard box that triggers the need to replace it, at least for me. But this message, un-fancy and simply hole-punched, unavoidably right there on the paper itself, felt old-school and I smiled a bit.

But of course I didn’t go out and buy more. I just figured my folks would do it.

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