On Empathy and Apathy: Two Case Studies

The suffix -pathy means “feeling” or “suffering” The prefix em- means “within” or “inside” The prefix a- means “not” or “without” By definition, empathy is the opposite of apathy. Empathy is defined as “the ability to understand and share the feelings of another” — within + feeling or inside + suffering. Apathy is defined as [Keep Reading…]

We Don’t Know Anything

We don’t know. We believe we know. Our experiences, education, instincts and values all add up to our beliefs. They also include assumptions and misperceptions and past truths. We believe something once and then we “know” it forever, because that’s easier than always having to ask. Asking isn’t easy. It takes time. It introduces risk. [Keep Reading…]

Fire your worst customers

In Seth Godin’s recent blog post, more, More, MORE!, he makes the unpopular-but-wise assertion that until you fire your worst customers, you’ll never be able to do your best. I think it applies to clients just as much as consumers. The bottom line: you can’t please everyone, and it’s stupid to try. You’ll end up [Keep Reading…]

The Sheraton Responds!

[This is an update on the disappointing conditions I recently experienced at the Sheraton Centre Toronto Hotel.] Within 12 hours of my critical survey submission to TNS Global — the vendor who handles Sheraton’s customer satisfaction surveys — I received the following email from Sheraton’s Manager of Experience Engineering. I’m really glad they’re listening. Read [Keep Reading…]