Your target market cannot be everyone

One of the first things I ask prospective clients is to specify their target audiences. Nine times out of ten they’re sure to respond, “We want to appeal to everyone!” I give the same response to them all: Try to make your product for everyone and you’ll appeal to no one. If a company doesn’t [Keep Reading…]

Old news: UX in the mainstream

Last summer when I was watching American Idol or some such thing, I walked into the kitchen during a commercial break but was quickly drawn back when this caught my ear: “The fun part is taking complex technology and making it easy to use for customers.” — Jason Johnson, UI designer for the Ford Focus [Keep Reading…]