What the customer actually wanted

A few weeks ago Orian sent me a hilarious but sad cartoon on the all-too-familiar process of cumulative error and product dilution during a project life cycle: customer request -> finance -> engineering -> manufacturing -> marketing -> delivery. Not only do we fail to deliver on what was proposed, but what the customer said [Keep Reading…]

The Sheraton Responds!

[This is an update on the disappointing conditions I recently experienced at the Sheraton Centre Toronto Hotel.] Within 12 hours of my critical survey submission to TNS Global — the vendor who handles Sheraton’s customer satisfaction surveys — I received the following email from Sheraton’s Manager of Experience Engineering. I’m really glad they’re listening. Read [Keep Reading…]

U.S. Patent 7,587,349

I am thrilled to report that U.S. Patent 7,587,349 was granted on September 8, 2009, and I am named as a co-inventor! This has been more than 4 years in the making. My first job out of grad school in January 2005 was at Digitas as a Senior Interaction Designer, and one of my first [Keep Reading…]

May you be inscribed in the book of life

Yesterday was Yom Kippur, considered the holiest day of the year for Jews. I have never been particularly religious, but fasting on Yom Kippur is something I’ve done since I was a kid. Not because my parents told me to or because it was expected of me, but because the significance of the day is [Keep Reading…]