I’m very excited to be the guest author on this week’s 52weeksofUX, a blog by Josh Porter and Josh Brewer, two people I greatly admire.
My topic is the increasingly crucial role that user experience design plays in the success of a startup. I called the piece StartUXs (get it? startups with an X instead of a P) to reflect just how intertwined I believe the two to be.
Most people believe that User Experience is just about finding the best solution for your users — but it’s not. UX is about defining the problem that needs to be solved (the why), defining the types of people who need it to be solved (the who), and defining the way in which it should be solved to be relevant to those people (the how). Yet as a rule, startups are being built on the what.
Announcement: In conjunction with the publication of this piece, I am publicly launching a new consulting model that I am now offering to startups. StartUXs are companies that want to build products around the needs of real people, and I want to help them.
I look forward to hearing your thoughts on the blog post and the StartUXs concept. Thanks!
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