The UX Design Process for the Boxee Beta

More than a year ago I very proudly announced that Boxee, the much-loved social media center software company, had hired me as the user experience designer for their beta. In the five months that I worked with them, I conducted user interviews and usability testing to identify people’s needs, behaviors and frustrations, and redesigned the app’s navigation and key screens.

Earlier this month the Boxee beta was released, and the consensus so far is that the overall experience is a huge improvement over the alpha. While I have not been formally engaged with Boxee since May (such is the life of an independent consultant), I am incredibly pleased to see that many of my ideas were implemented and made all the better by Boxee’s small but outstanding team of visual designers and developers.

The Process

I conducted interviews with six prospective users (people who at the time had never used Boxee) and five existing users. I also performed usability testing with five existing users (three on their laptop and two on their home TV).

For the user research, I asked a boatload of questions about people’s media consumption habits and attitudes. Of the 11 people I interviewed: two people subscribed to basic cable without DVR, five people subscribed to digital cable with DVR, and four people did not subscribe to cable at all.

Everyone I interviewed watches TV and movies using their computers, at least in part; approximately half have substantial personally-stored media collections and almost all use streaming media online. All interviewees also consume digital music and photographs to some degree.

These individuals all consider themselves tech savvy, but represent both ends of the spectrum: from tinkerers to zealots. While some are programmers, others work in technology only tangentially as business analysts, writers, designers and sales representatives. They also have varying use of social networking websites, web applications, blogs, and other websites.

The questions I asked during my interviews are below.

User Interview Questions

  • Tell me a bit about yourself. Where do you live? Where are you from? What do you do?
  • What kind of computer do you have?
  • What kind of TV do you have? What stuff do you have hooked up to your TV?
  • Tell me about your TV watching habits. Cable? Satellite? How often? Where?
  • Who do you usually watch TV with? How do you decide what to watch?
  • What kinds of shows do you watch? Are there shows that you watch regularly? How do you remember to watch them?
  • What are your movie watching habits?
  • Do you watch movies on your computer? How? Where? When?
  • Do you watch videos, movies or TV shows online? How? How often? Where?
  • Do you subscribe to Netflix or similar? How do you use it?
  • Do you use Hulu, YouTube or other online video sites?
  • What is your personal movie collection like?
  • Are you using any media centers now? Which ones? Experience with them?
  • What is your personal music collection like?
  • What are your music listening habits? How and where do you listen?
  • Where do you find music?
  • Do you listen to music on the Internet? Where?
  • Have you ever played music at a party you were hosting? How? Where?
  • Have you ever played music through your TV? What do you use? How do you navigate? Keyboard/remote
  • What is your personal photo collection like?
  • Where are your photos stored?
  • What photo applications do you use?
  • What photo sites do you use?
  • Have you ever displayed your photos on your TV? How? What do you use? How do you navigate? Keyboard/remote
  • What websites or blogs do you frequent?
  • Do you comment on blogs? Review sites?
  • Do you use Facebook? How?
  • Other social networking sites? Twitter?
  • Other web apps?

Usability Testing

Not only did we want to get to know prospective target users of the Boxee application, but it was also important that we receive input on how existing users are currently using the system. To measure the ease of use of several areas of the Boxee experience, I conducted usability tests with five existing users: three of whom most regularly use Boxee on their TVs, and two who primarily use Boxee on their laptops.

The usability tests started with each user simply walking me through their typical usage scenarios, from launching Boxee, to finding a movie or TV show to watch, to scanning through their music. Then after approximately 30 minutes of this natural navigation and discussion, I asked each participant to perform a series of tasks. This helped to identify breakdowns in user flow, usability flaws and bugs, or generally any problematic areas in the experience.

The tasks were as follows:

  1. Start watching one of your favorite TV shows.
  2. You just realized that you’ve already seen this episode. Switch to the next episode.
  3. You’re done watching this show for now. Switch to another favorite TV show.
  4. Our friend is in an episode of Army Wives. Find it.
  5. Now you’re in the mood for some music. Play one of your favorite songs.
  6. Check out the latest episode of This American Life on NPR.

These usability tests resulted in a wide array of findings, and several themes emerged across participants. I have collected the most pervasive and significant areas of difficulty and have provided my recommendations on how to resolve the problem. The issues are organized by content area.

Personas and Scenarios

To aid in the design and development of the beta, I developed three personas derived from insights I learned in my research to depict Boxee’s target users; I called them a Practical Dad, a Techie Bachelor, and a Principled Fan. The personas do not reflect a single person, but rather are an amalgamation of various interviews. There is a lot of intellectual property captured in the personas so I will refrain from sharing them here.

I also developed a set of high-level scenarios to describe how each of the personas would interact with an ideal Boxee application. The scenarios helped us envision the right workflow, step-by-step, and allowed us to identify the key features necessary to meet users’ needs. A selection of the scenarios we aimed to support are:

  • I want to see if a movie is available online
  • I want to subscribe to a current season of a TV show
  • I want to pick up where I left off in a movie or TV show


From the scenarios I was able to draw out an extensive list of features across multiple areas of the app that would need to be implemented in order to meet our target users’ needs. Overall, we wanted to provide users with greater ability to discover content across sources, easier ways to sort and filter lists, and quick access to their favorite programming.

It was a long, long list, and not everything that ideally belongs in the app was realistic for our release schedule so we were forced to triage. We started first by prioritizing scenarios, and then marked each feature as Must Have, Should Have, Nice to Have and Won’t Have. This helped focus the team on what we needed to tackle immediately.

Flows and Wireframes

Now with the full set of features we were intending to implement, I set out to weave them together in an easy to use way that would make for a pleasurable experience. I drew flow diagrams to indicate how a user would navigate from screen to screen, and then created a series of wireframes of the key screens to recommend layout, prominence of features and content, necessary functionality and data display.

The Outcome

Take a look at some of the key screens of the app below, and see how my wireframes laid the groundwork for the beta’s redesign.

Home Screen


TV Shows

In the Press

The Boxee beta has received accolades from some of the top news sources and online publications.

Ars Technica
“The program’s user interface has undergone a significant transformation that simplifies navigation and makes Internet content easier to access.”

“The new version is really a complete overhaul of the app — it’s received a new, sexier UI that makes it easier to browse through the service’s content (and anything you might have saved locally too).”

“The UI overhaul is significantly better…”

“Yes, there are many methods for putting web video on your TV, but Boxee is the most elegant solution I’ve seen. For the beta release, the whole user experience has undergone a slick redesign.”

“…new beta has a completely redone interface that is far superior to the alpha’s.”

“From the outset, it looks a whole lot more pretty and user friendly.”

“What looked impressive during the demo was how cleanly it aggregated both local and online sources of video content.”

“We’re particularly fond of the new global menu for quick shuffling through the menu and to shortcuts.”

What do you think?

If you’re a Boxee user, I would love to hear your thoughts on the beta. Praise, criticisms, and questions are all welcome.

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  1. says

    This is terrific, Whitney! Much, much more process and research should be shared openly. Too often UX'ers publish conclusions in the absence of methodology. The latter is required to determine the success of the former.

    As a Boxee user who just installed the beta, the success of this process is dramatically apparent.

    Would love to hear about how you worked with the interface/visual designers on the project, as well. At what stages were they involved?

  2. says

    Boxee's transition from hardware, to software, to software focus with licensed hardware, has been a very interesting one to watch. I've think this is a perfect of Avner and team rolling with the punches and being flexible enough to adapt but forward thinking enough to be innovative and compelling for users.

    You're designs were clearly kept very closely in mind so kudos. I don't really use boxee much yet b/c it's a pain to hook up my laptop to my tv, but I'll be one of the first to get the boxee box and run it that way.

    Great deep dive into your experience with them and I hope that others see and realize the value of what you bring to the table.


  3. says

    Thanks for this, Whitney. It's a fantastic look at a process that's quite often (unintentionally) obfuscated in UX literature. The more deliverables we can share with one another, the better!

    I mean to offer similar insights into my own processes as time permits. It's great too to see how UX works on a product that's not a website, as that's my primary area of practice right now.

    Thanks also for your responses to our interview at UX Booth!

  4. says

    Boxee’s transition from hardware, to software, to software focus with licensed hardware, has been a very interesting one to watch. I’ve think this is a perfect of Avner and team rolling with the punches and being flexible enough to adapt but forward thinking enough to be innovative and compelling for users.

    You’re designs were clearly kept very closely in mind so kudos. I don’t really use boxee much yet b/c it’s a pain to hook up my laptop to my tv, but I’ll be one of the first to get the boxee box and run it that way.

    Great deep dive into your experience with them and I hope that others see and realize the value of what you bring to the table.


  5. Kins says

    Hey Whitney I dont see any analytics information used. do you use analytics data in your design process? Not just this project but in day to day design process…

  6. says

    I love all the details in this post. Your questions, the variety across the potential users you interviewed, the persona titles you used, the wireframes.

    This was an excellent look at the development of a well-loved application. Thank you for sharing!

  7. says

    Great stuff! Thank you so much for sharing with us: we're currently looking at a similar problem in a different field and want to travel down the same road. So your insights are invaluable.

  8. says

    I coudn't make it through the article…sorry The more I read the faster I just wanted to get to Boxee! I haven't been on since the alpha as I've been doin so many other things but I'm goin on now and from the look and sound of it I'm about to love it even more because the alpha was good but it did have some awkward control issues and weird format….but let's see! Great job! And congrats already!

  9. Zack Mazinger says

    Who was responsible for taking your wireframes and coming up with the final designs you’ve pictured above? I have to say, Final Designs and IxD are good. Your Wireframes not so much… There is a chasm’s leap between the two and had they simply “painted” your wireframes or took them as absolute positioning we’d have a terrible experience.
    Can you speak about the transition between your wireframe and the final design? I’d like to know how it got to where it is. Also, giving credit to whoever is responsible for the final “screen ready” output would be nice. As far as I can tell that’s the person who made the most significant contributions to Boxee. Sorry Whitney.

    • says

      Zack, thanks for your comment. You’ve given me an opportunity to better explain how wireframes are meant to be used. In no way was my intention to create a detailed documentation of every possible interaction. That wasn’t the engagement that Boxee and I had agreed upon. Instead these wireframes are meant to reflect the organization and prioritization of elements on each screen, and the flow of information from one screen to another. The design and development team at Boxee is amazing, and I was not hired to do their work for them. I was hired to better understand their users, identify breakdowns through usability testing, and set up a new design framework to better usher our target users through the experience.

      Indeed viewing one-off wireframes, as in this post, it’s easy to take them out of context. At Boxee’s request, I did not include my full set of wireframes because they illustrate features that have not yet launched.

      The people who I collaborated with the most were visual designer Yaniv Kadosh, the product lead Idan Cohen, and CEO Avner Ronen.

      Thank you for your prompting to elaborate on this.

  10. says

    Hi Whitney,

    I don’t know if you’ve already done a post on this, but what wireframing software do you use? Do you do animated prototypes ever, and if so, do you do static images in sequence or flash animation? Thanks

  11. zack mazinger says

    Thanks for the Clarification, Whitney. Always a good thing to help illustrate the transitions of thinking to documenting to development. Also good to credit collaborators especially as an outside consultant.


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