Adaptive Path interview with Zipcar CEO Scott Griffith

“Zipcar is uniquely a self-service business. What we’re trying to do is give you a very conveniently located automobile that doesn’t require human interaction or human intervention to get into it. And that requires a lot of technology in the background, but hopefully it is very simple to [...]

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I had the most ridiculous bathroom experience at the American Airlines terminal at LaGuardia Airport on Friday. I went into the stall, put down the protective paper, and sat down. Less than 10 seconds later, I leaned forward ever so slightly and the toilet’s auto-flush went off. Water sprayed all over me. I waited for [...]

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Failure isn’t the opposite of success. Failure is not trying at all. And no one is capable of success all of the time. With the good comes the bad, otherwise how would you be able to tell them apart?
Apple is currently seen as the most innovative consumer electronics company in the world. Their products [...]

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The design team moved downstairs to a new office space last week. We took over the former space of Jack Morton, an experience marketing agency. On one of the walls in the lobby is a set of quotes presumably said by Jack himself. I walked past a bunch of times without paying much attention, but [...]

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I’ve never been completely convinced that personas are a valuable design tool. And I think that’s because I’ve been confused all along.
To me, personas are the total sum of silly names, stock photography and forced lists of likes and dislikes. The act of creating the personas is worthwhile because I solidify in my mind who [...]

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