The Design Advisor: Why Every Startup Needs One

All startups start with an idea, a founder’s desire to invent something new. They invest time and money into bringing the idea to life, and a series of thoughts become a product. But more often than not, these thoughts are instincts, not insights. And eventually the product fails. Design turns an invention into a solution. [Keep Reading…]

Empathy is the Core of Design Thinking

David Kelley is the founder and chairman of IDEO, probably the world’s best-known design innovation consultancy. Though not quite a household name, Kelley has arguably made as much of an impact on the field of design as the late Steve Jobs — in fact, it was under Kelley’s leadership that IDEO designed the first mouse [Keep Reading…]

The truth about the presentation process

Having the opportunity to speak to an audience who cares what you have to say and believes they can learn something new from you is a totally surreal experience. Especially when you consider that months of work pours out of you in under an hour. I’ve been speaking at conferences since the fall of 2008. [Keep Reading…]

If VCs Understood UX…

They would… …value design, not design value. …seek out mentality, not ideas. …fund process, not product. …demand customer insights, not instincts. …prep for testing days, not demos days. …commission research, not follow trends. …study anthropology, sociology and psychology, not just management, economics and statistics. …foster collaboration, not competition. …care about people, not percentages. …cherish sign-ins, [Keep Reading…]