The Evolution of User Experience

When I started my career in user experience, my purpose was to make digital products easier and more pleasurable to use. Interfaces were poorly organized, poorly labeled, and took forever to learn—and I wanted to fix them all. I applied my knowledge of best practices and emerging trends. I used design patterns and standard elements [Keep Reading…]

Give Your Team a UX Jump-Start

Craft a product strategy and design framework using the principles and techniques of user experience…in two days. Are you being told what to build, but you don’t agree it’s what your customers need? Is your feature list out of control, but you can’t figure out how to pare it down? Are members of your team [Keep Reading…]

Why CAPTCHAs Fail on Marketplace

American Public Media’s popular program Marketplace ran a story on Friday about Ticketmaster finally removing CAPTCHAs from their ticket-buying process. Reporter Sally Herships contacted me to share my thoughts. Captcha-22: When online security hurts sales CAPTCHAs demonstrate that a company cares more about thwarting spam than they do about making things easy for their customers. [Keep Reading…]