You are in context to another

I’ve been thinking a lot lately about how to define your audience, how to name them. We all know that if you design for everyone, you end up designing for no one. But demarcating a group of people can be a real struggle, especially since people exhibit different behaviors in different situations — one of [Keep Reading…]

What are you worth?

Perhaps not coincidentally, I had two totally separate conversations on Sunday within the same theme: how much should I charge? Later that day I tweeted: Several folks responded that they’d like to hear more about my reflection in a blog post, so here it is. One conversation was with a friend who’s interviewing for a [Keep Reading…]

A Plan of Action

“For which of you, intending to build a tower, does not first sit down and count the cost, whether he has enough to finish it?” — Luke 14:28 It’s not every day I quote the Bible. All the rarer that I quote from the New Testament, given the fact that I’m Jewish. But I happened [Keep Reading…]

Can Leadership Be Learned?

The words both start with L-E-A, but can leadership really be learned? As a consultant, I have the pleasure and challenge to work with a variety of different teams. I am a team of one, but I collaborate with agency teams (such as Happy Cog, whom I’m working with on the US Holocaust Memorial Museum [Keep Reading…]

Fire your worst customers

In Seth Godin’s recent blog post, more, More, MORE!, he makes the unpopular-but-wise assertion that until you fire your worst customers, you’ll never be able to do your best. I think it applies to clients just as much as consumers. The bottom line: you can’t please everyone, and it’s stupid to try. You’ll end up [Keep Reading…]