Practice UX on Your Home Turf

Give yourself permission to practice UX every day Progress takes practice. You have to work at it every single day. Regardless of your circumstances, when you practice UX every day, you: Build empathy with your colleagues Better meet your customers’ needs Become more strategic in your approach Make more informed design decisions Resolve conflicts with [Keep Reading…]

We’re All in the Same Boat

Friend, I tell you this because I think you need to hear it: You have to make yourself. We all do. Everyone has to grind it out in places that don’t get what we do or why it matters. Even the greats…especially the greats! But the ones who ultimately succeed don’t wait around for someone [Keep Reading…]

Give Your Team a UX Jump-Start

Craft a product strategy and design framework using the principles and techniques of user experience…in two days. Are you being told what to build, but you don’t agree it’s what your customers need? Is your feature list out of control, but you can’t figure out how to pare it down? Are members of your team [Keep Reading…]

The Design Advisor: Why Every Startup Needs One

All startups start with an idea, a founder’s desire to invent something new. They invest time and money into bringing the idea to life, and a series of thoughts become a product. But more often than not, these thoughts are instincts, not insights. And eventually the product fails. Design turns an invention into a solution. [Keep Reading…]

Customers First

Choose Your Customers First, said Seth Godin in his post yesterday. “First figure out who you’d like to do business with, then go make something just for them.” It’s a message I’ve been evangelizing for the past year: define the problem before devising the solution. Research > Strategy > Design. If you don’t know why [Keep Reading…]

Empathy is the Core of Design Thinking

David Kelley is the founder and chairman of IDEO, probably the world’s best-known design innovation consultancy. Though not quite a household name, Kelley has arguably made as much of an impact on the field of design as the late Steve Jobs — in fact, it was under Kelley’s leadership that IDEO designed the first mouse [Keep Reading…]