Last month I got an email from Jonathan Berger, whom I had met briefly at NY Tech Meetup several months back. He just launched an online vintage marketplace called Market Publique and wanted to spread the news (I’ve already bought two items from it and it’s actually pretty rad).
I get a lot of emails from a lot of people who want to promote this or that, but it was one line at the bottom just below the signature that made this email stand out from the rest.
This email is: [*] bloggable [ ] ask first [ ] private
Since in fact Jonathan marked his email as bloggable, here I am blogging about it when I probably never would have thought to otherwise. It’s a clever device for mass mailings and a genius marketing tactic.
I wanted to give Jonathan all of the credit for coming up with this indicator, but after doing a bit of Google research, I discovered that others are doing it as well. Chris Messina a.k.a. FactoryJoe does it, Sean Bonner does it. I tracked down the originator to be Ross Mayfield who included it in his signature for the first time in 2002. It’s surprising that it’s been around for so long and, despite getting around 200 emails a day, I’ve managed to never see it until now.
I’m probably going to steal the idea whenever I announce something major via email — which given my move towards Twitter and away from email I don’t see myself doing any time soon, but you never know.
This blog post is: [*] bloggable [ ] ask first [ ] private
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