I am proud to have been the user experience designer on this project, blessed with the opportunity to work with an amazing Happy Cog team: Jeffrey Zeldman, creative director; Erin Kissane, content strategist; Naz Hamid, designer; Aaron Gustafson, front-end developer; and Kelly McCarthy, project manager. Best of all, the folks at Brighter Planet (in particular Adam Rubin and Andy Rossmeissl) were incredible to work for and endlessly inspirational. You couldn’t ask for better clients.
Together we created a social networking site for people who care about the environment. The goal was to help people learn how to be more eco-conscious without making them feel guilty. Our target audience is the casual environmentalist — everyday moms, young professionals, students, small business owners — people who want to make a change, but who aren’t realistically going to alter their entire lifestyle.
The Brighter Planet website was the first project I worked on after going independent in which I was able to use my full-blown user experience process: Stakeholder interviews -> User interviews -> Personas -> Scenarios -> Features -> Schematics -> Wireframes. I believe that the outcome shows the value of the process.
I sincerely hope you like what you see and learn some useful info on how to be better to the planet.
Homepage (unrecognized users)
Once a user signs up they can calculate their carbon footprint, learn how to conserve, and purchase offsets
The signup process is easy breezy
There are lots of components to an accurate carbon footprint, and this is the easiest one on the web
Here’s what one conversation tip looks like
Complete a Tip
When you mark that you’ve done this, you can rate it and say how
Show the world the steps you’re taking towards being a better citizen
Some of my favorite people are already on it!
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