A customer is defined as a person who pays a business for goods and services. If a person does not pay, they are not a customer. The nebulous term of “user” is assigned when a person is accessing goods and services without directly paying for them. Call them a visitor, a prospect, a constituent, whatever you want. Until they pay you, they’re no customer of yours — and you have not fulfilled upon your purpose as a business.
Is Seth Godin reading my blog? His piece last week titled “If I were you…” is a booming echo of my mantra “The user is not like me“: “If I were you…” But of course, you’re not. And this is the most important component of strategic marketing: we’re not our customer. Godin has written a [Keep Reading…]
Designing the product is all for naught if you don’t first take the time to design the organization. — Whitney Hess (@whitneyhess) April 20, 2012 I’ve been a user experience designer for the entirety of my career. And in the decade I’ve spent doing this work, I have discovered that there is only one universal [Keep Reading…]
Earlier this month, Fast Company began publishing a series on user experience written by industry analyst Brian Solis. As soon as I read the first article, I reached out to Brian on Twitter to say that I thought it was crucial that he incorporate the perspectives of practicing user experience designers in order for his [Keep Reading…]
It’s a funny thing — the more you share your opinions openly, the more people ask you for them. As the year is coming to a close, if you’re thinking about starting a blog next year or writing more frequently on the one you already have, don’t just make an empty resolution. STICK TO IT. [Keep Reading…]
It was 7:19pm. There I was, standing outside of Tarzian Hardware, its gate down and locked, the lights turned off. The store hours sign read Monday – Friday 8:30am – 7pm. I knocked on the window. I rattled the gate. I called the store from my cell phone with 8% battery remaining and could hear [Keep Reading…]
I’m not a huge user of Plancast — the event-based social network (a sort of next generation Upcoming.org) — mostly because I’m too lazy to update my plans in multiple places, with RSVP functionality on Facebook, Meetup, Eventbrite and more. But an email that arrived in my inbox yesterday just might make me change my [Keep Reading…]