Is Seth Godin reading my blog? His piece last week titled “If I were you…” is a booming echo of my mantra “The user is not like me“: “If I were you…” But of course, you’re not. And this is the most important component of strategic marketing: we’re not our customer. Godin has written a [Keep Reading…]
Archives for May 2012
Constructing Your Personal User Interface on Harvard Business Review
The inspiring Whitney Johnson invited me to contribute to her latest post on Harvard Business Review, titled Constructing Your Personal User Interface. Published yesterday, the piece takes five of my principles for designing user experiences and shows how they apply not only to human-computer interaction but to human-human interaction as well. There’s already a great [Keep Reading…]
The User Is Not Like Me
The user is not like me. August 25, 2003. It was the first day of my senior year at Carnegie Mellon University. It was the day I learned the mantra that would shape my career. The user is not like me. Words uttered by Bonnie John, my professor of 05-410 Introduction to HCI Methods (now [Keep Reading…]