Apple always gets flack for not conducting user research (even though that’s a myth — it’s market research they don’t conduct). Apparently Facebook doesn’t feel the same way about keeping their research under wraps. I recently happened upon an interesting page on Facebook where they allow people to apply to participate in user research studies, surveys and telephone interviews — Facebook User Research.
I’ve done a lot of research for a lot of clients, and I’ve never seen anyone take this approach before. Typically you get better, more valid data when not using participants that have self-selected. Still, with Facebook’s huge user base, they can probably get away with a participant application without having much of a negative effect on the research results. I have to wonder how many people have applied.
If anyone at Facebook reads this blog, or if you’ve previously been a participant in one of Facebook’s studies, I’d love for you to shine some light on their research methodologies.
I know Facebook has a Design and User Research department, but I’ve never met anyone who works there, or gotten any insight into their UX practices. I was able to find a couple (1, 2) of their UX Researchers on LinkedIn though. And for Apple? No beans.
- Apple listens: iPad screen orientation lock January 18, 2011 | 3 comments
- Drupal.org User Research: Stakeholder Workshop July 14, 2014 | 0 comments
- My Best Advice for Conducting User Interviews July 7, 2010 | 54 comments
- What’s Your Problem? Putting Purpose Back into Your Projects October 18, 2012 | 45 comments
- War Stories: Stories of War March 19, 2013 | 3 comments