Here’s what I twittered during the talk:
- Content = making good on the links that sites deliver across the web
- Before redesign, Chicago Tribune article page: 24% content, 76% site overhead
- Meanwhile The New York Times has 90% of page devoted to content
- In Taiwan, if you post a question on Yahoo! Answers you can get an answer in 45 seconds. It’s 5 minutes in the US
- 1. Make sure expectations are set with link titles.
- 2. Make good on promise with page content.
- 3. Use visual hierarchy to manage attention.
- White space helps create visual hierarchy. People don’t stay long. 25% docs displayed less than 4 seconds. 52% of all visits less than 10 seconds.
- Deliver on promises. Favor visual hierarchy over site hier. Short, concise & scannable allows for more engagement with content
- “Spare us your site map” It’s inserted in the sidebar of Chicago Tribune website
- The simplest choice on a webpage is the Back button
- If viewing of a link falls from 80% to 60%, likelihood of it being clicked falls by 50%
- Context = where you are and what you can do there. But we can use where you came from to modify the view
- Visual design is used to build credibility
Read more about content page design on Luke’s blog. Download the PDF of slides by clicking below:
- IA Summit 2008: Nathan Curtis’s “Audiences & Artifacts” April 18, 2008 | 0 comments
- IA Summit 2008 Closing Plenary: “Linkosophy” by Andrew Hinton May 12, 2008 | 3 comments
- IA Summit 2008: Todd Zaki Warfel’s “Data Driven Design Research Personas” April 18, 2008 | 0 comments
- IA Summit 2008: “Presence, identity and attention in social web architecture” April 17, 2008 | 0 comments
- IA Summit 2008: “Checking for feel of your UI with an interaction audit” April 18, 2008 | 0 comments