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Why CAPTCHAs Fail on Marketplace

American Public Media’s popular program Marketplace ran a story on Friday about Ticketmaster finally removing CAPTCHAs from their ticket-buying process. Reporter Sally Herships contacted me to share my thoughts. Captcha-22: When online security hurts sales CAPTCHAs demonstrate that a company cares more about thwarting spam than they do about making things easy for their customers. [Keep Reading…]

Hostess treats their customers as badly as they treat their employees

If you haven’t heard, Hostess is filing for bankruptcy. Hostess Brands, known for making iconic snacks such as Twinkies, Ding Dongs and Ho Hos, is closing its plants, letting go of 18,000 workers, and totally liquidating its assets. A massive union strike and tremendous debt brought them here. But underneath it all, the real reason [Keep Reading…]

The People Who Were Killed By Hurricane Sandy

[Updated: Thursday, November 22, 12:58am ET] My deepest gratitude to New York Magazine for publishing my memorial to the people who lost their lives to Hurricane Sandy. Their researchers have helped to fill in some of the blanks on previously unidentified victims. You can continue to find the latest information here, as I have been [Keep Reading…]

If VCs Understood UX…

They would… …value design, not design value. …seek out mentality, not ideas. …fund process, not product. …demand customer insights, not instincts. …prep for testing days, not demos days. …commission research, not follow trends. …study anthropology, sociology and psychology, not just management, economics and statistics. …foster collaboration, not competition. …care about people, not percentages. …cherish sign-ins, [Keep Reading…]

The Thief and The Healer

I was on Skype conducting a stakeholder interview with a client in London when my boyfriend returned to the apartment. He had just left for an appointment 5 minutes earlier. “So sorry to bother you, honey,” he whispered, “but your car was broken into.” I went deaf for a moment as my client continued answering [Keep Reading…]

When a Design Firm Fails

When I got off the phone with them, I felt the need to rage eat. This is never a good sign. Instead I chose to pour myself a glass of wine. Three weeks in and I’ve yet to have any shred of contact with the designer who’s actually doing the work. Instead the mockups are [Keep Reading…]

The Management Problem

During lunch on Monday at An Event Apart in Chicago, just after I had presented my talk What’s Your Problem? Putting Purpose Back into Your Projects, I sat with a group of gentlemen who all work on the same team at a large publishing house. They were kindly enthusiastic about my message and said it [Keep Reading…]