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Personas in the 2008 Presidental Election

I’ve talked before about how designers use personas to capture user needs, behaviors and motivations. If you were ever wondering how those insights help guide the product design, this pretty much says it all:

[via gregoire]


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  • Steve Baty

    Does the toy Palin phone say “I can see Russia” when you pick it up?

  • http://www.naterkane.com/blog/ naterkane

    hahaha amazing.

  • http://www.KoleskabInfo.dk Sheridan Berry

    The comparison says a lot. Go for Obamma! And the last picture was an outburst laugh.

  • http://www.celebrityoutlaws.com/ denver chance

    This gives us laugh.