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Personas in the 2008 Presidental Election

I’ve talked before about how designers use personas to capture user needs, behaviors and motivations. If you were ever wondering how those insights help guide the product design, this pretty much says it all:

[via gregoire]


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  1. Steve Baty says:

    Does the toy Palin phone say “I can see Russia” when you pick it up?

  2. hahaha amazing.

  3. The comparison says a lot. Go for Obamma! And the last picture was an outburst laugh.

  4. This gives us laugh.

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