Design — Architect — Engineer

I’m talking about the verbs, not the nouns. To design. To architect. To engineer. These words are often conflated — a common source of despair for those of us in the related fields, misunderstood and misidentified. This issue has been tackled by many people far more seasoned and insightful than me. But if I may [Keep Reading…]

The value of personas

I’ve never been completely convinced that personas are a valuable design tool. And I think that’s because I’ve been confused all along. To me, personas are the total sum of silly names, stock photography and forced lists of likes and dislikes. The act of creating the personas is worthwhile because I solidify in my mind [Keep Reading…]