How freakin’ cool! A virtual seminar by UIE entitled Mental Models: Getting Into Your Customer’s Head with Indi Young, formerly of Adaptive Path February 20, 1pm 90 minutes $159 Free copy of Indi’s new book Mental Models: Aligning Design Strategy with Human Behavior at no extra cost when you sign up.
Tweet what you eat Maintain a food diary by sending direct messages on Twitter to TWYE. Assign calories to each food item or search the database to find them out. Twitter Timer Let Twitter be your alarm for things you need to remember. But keep in mind that Twitter or your carrier can always have [Keep Reading…]
Adaptive Path interview with Zipcar CEO Scott Griffith “Zipcar is uniquely a self-service business. What we’re trying to do is give you a very conveniently located automobile that doesn’t require human interaction or human intervention to get into it. And that requires a lot of technology in the background, but hopefully it is very simple [Keep Reading…]
I had the most ridiculous bathroom experience at the American Airlines terminal at LaGuardia Airport on Friday. I went into the stall, put down the protective paper, and sat down. Less than 10 seconds later, I leaned forward ever so slightly and the toilet’s auto-flush went off. Water sprayed all over me. I waited for [Keep Reading…]
Failure isn’t the opposite of success. Failure is not trying at all. And no one is capable of success all of the time. With the good comes the bad, otherwise how would you be able to tell them apart? Apple is currently seen as the most innovative consumer electronics company in the world. Their products [Keep Reading…]
The design team moved downstairs to a new office space last week. We took over the former space of Jack Morton, an experience marketing agency. On one of the walls in the lobby is a set of quotes presumably said by Jack himself. I walked past a bunch of times without paying much attention, but [Keep Reading…]
I’ve never been completely convinced that personas are a valuable design tool. And I think that’s because I’ve been confused all along. To me, personas are the total sum of silly names, stock photography and forced lists of likes and dislikes. The act of creating the personas is worthwhile because I solidify in my mind [Keep Reading…]