web analytics

Creating a Culture of UX

Creating a Culture of UX was offered as a half-day (3-1/2 hour) workshop at UX London 2010, UX Israel Live 2011, and UX Hong Kong 2012.

The workshop consists of case studies, group exercises, a short lecture, and room discussion.

Slides from the Workshop

Negotiation & Persuasion Handout

UX London 2010

UX Israel Live 2011

UX Hong Kong 2012

Books Mentioned in the Workshop


Influence: The Psychology of Persuasion
By Robert B. Cialdini


Getting to Yes: Negotiating Agreement Without Giving In
By Roger Fisher and William Ury


The Power of a Positive No
By William Ury

Resources for Selling UX

Where’s the Value? Return on User Experience (ROUX)

How UX Can Get the Budget They Want

Selling Usability

Selling UX

Selling What We Do

Rough Design Maturity Model (PDF)