On Wednesday, UX Magazine published my article, When You Startup with UX — a look into how a few successful startups are integrating user experience practices.
I posed 5 questions to 5 people (4 folks at 3 different startups and 1 venture capitalist) to find out how they think about UX and what it means [...]
Entries Tagged as 'Strategy'
When You Startup With UX
July 24th, 2010 · No Comments · Articles
Can Leadership Be Learned?
March 6th, 2010 · 12 Comments · Consulting, Strategy
The words both start with L-E-A, but can leadership really be learned?
As a consultant, I have the pleasure and challenge to work with a variety of different teams. I am a team of one, but I collaborate with agency teams (such as Happy Cog, whom I’m working with on the US Holocaust Memorial Museum project), [...]
Fire your worst customers
February 21st, 2010 · 9 Comments · Strategy
In Seth Godin’s recent blog post, more, More, MORE!, he makes the unpopular-but-wise assertion that until you fire your worst customers, you’ll never be able to do your best.
I think it applies to clients just as much as consumers. The bottom line: you can’t please everyone, and it’s stupid to try. You’ll end up making [...]
Your target market cannot be everyone
May 14th, 2009 · 14 Comments · User Experience
One of the first things I ask prospective clients is to specify their target audiences. Nine times out of ten they’re sure to respond, “We want to appeal to everyone!”
I give the same response to them all: Try to make your product for everyone and you’ll appeal to no one.
If a company doesn’t know who [...]
