web analytics

The value of personas

I’ve never been completely convinced that personas are a valuable design tool. And I think that’s because I’ve been confused all along. To me, personas are the total sum of silly names, stock photography and forced lists of likes and dislikes. The act of creating the personas is worthwhile because I solidify in my mind [Keep Reading...]

I Scare Myself

I read a statistic in last weekend’s Wall Street Journal that surprised me: “U.S. households had their TV sets on for 8 hours and 44 minutes daily during the 2006-2007 television season, according to Nielsen Media Research.” I thought about how that could be possible. Start with 524 minutes. Let’s say you wake up at [Keep Reading...]