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New Year’s Resolutions for 2011

New Year’s Resolutions get a bad rap, and many say they’re trite and futile. I couldn’t disagree more. Setting goals, especially challenging ones, is the best way to effectively change behavior. A resolution is a commitment to oneself, and I can’t think of a more honorable and necessary thing for a human to do than [Keep Reading...]

Pleasure and Pain turns 3

Three years ago, I was feeling stagnant and purposeless. I wasn’t happy with the direction of my career and I didn’t know what to do about it. Without a clue what it was, I joined Twitter, and three days later I started this blog. January 10, 2008. This is a tough day for me to [Keep Reading...]

The plain numbers about women in tech – The Startups

I don’t often think of myself as a woman. As I approach public restrooms, I have to remind myself: “Whitney, you are a woman, use the women’s room.” Being a woman doesn’t actively, consciously factor into my every day life, especially not professionally. While my gender must have a partial effect on everything I do [Keep Reading...]

You are in context to another

I’ve been thinking a lot lately about how to define your audience, how to name them. We all know that if you design for everyone, you end up designing for no one. But demarcating a group of people can be a real struggle, especially since people exhibit different behaviors in different situations — one of [Keep Reading...]

A Plan of Action

“For which of you, intending to build a tower, does not first sit down and count the cost, whether he has enough to finish it?” — Luke 14:28 It’s not every day I quote the Bible. All the rarer that I quote from the New Testament, given the fact that I’m Jewish. But I happened [Keep Reading...]

Literally Desperate

There’s something I have to metaphorically get off my chest. You literally don’t have a clue what “literally” actually means. Literal is defined as: actual; absolute. Literally is defined as: in the explicit meaning of the word; without embellishment or exaggeration; not as an idiom or metaphor. I’m not the first person to plead this [Keep Reading...]

My 2nd Indie Anniversary

On the afternoon of Friday, August 22, 2008, I “left work” for the last time. It was my last day at my full-time job and I was officially self-employed. The last two years have been a whirlwind, and the benefits and repercussions of that single action have been far more significant than I ever could [Keep Reading...]