I don’t drink whiskey, but this ad almost made me want to. Jameson ran an ad campaign last year exclusively for NYC subways. This hyper-localized approach isn’t very common for a national (hell, international) brand, and it really impressed me. Why? Because they demonstrated “insider knowledge.”
MAYBE IT’S BECAUSE THERE ARENINE WRONG WAYS TO SWIPE [...]
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My name is Whitney Hess. I'm an independent user experience designer, writer and consultant based in New York City. I make stuff easy and pleasurable to use.
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