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If VCs Understood UX…

They would… …value design, not design value. …seek out mentality, not ideas. …fund process, not product. …demand customer insights, not instincts. …prep for testing days, not demos days. …commission research, not follow trends. …study anthropology, sociology and psychology, not just management, economics and statistics. …foster collaboration, not competition. …care about people, not percentages. …cherish sign-ins, [Keep Reading...]

How “When I…” Reasoning Poisons a Team

Earlier this year I had a client who hired me to redesign the first step in their 3-step process. The page was getting loads of customer complaints and the last three iterations on the design hadn’t helped. As always, I started the project by interviewing key stakeholders: the product manager, the product owner, the head [Keep Reading...]

UX and The Lawsuit

So you may have heard that Apple and Samsung are suing each other. I hate when mommy and daddy fight. In general, this lawsuit really irks me. Patents are outdated, both sides are being petty bullies, and customers are the ones who are going to suffer. I was wishing it would all just go away [Keep Reading...]

The User Is Not Like Me

The user is not like me. August 25, 2003. It was the first day of my senior year at Carnegie Mellon University. It was the day I learned the mantra that would shape my career. The user is not like me. Words uttered by Bonnie John, my professor of 05-410 Introduction to HCI Methods (now [Keep Reading...]

Don Draper is the Antithesis of User Experience

Earlier this month, Fast Company began publishing a series on user experience written by industry analyst Brian Solis. As soon as I read the first article, I reached out to Brian on Twitter to say that I thought it was crucial that he incorporate the perspectives of practicing user experience designers in order for his [Keep Reading...]

What I learned in 2011 and my predictions for 2012

It’s a funny thing — the more you share your opinions openly, the more people ask you for them. As the year is coming to a close, if you’re thinking about starting a blog next year or writing more frequently on the one you already have, don’t just make an empty resolution. STICK TO IT. [Keep Reading...]

Follow-up to “You’re not a user experience designer if…”

The blog post I wrote about six weeks ago titled, You’re not a user experience designer if…, got way more attention than I ever could have predicted — in fact, I think it got the most traffic of any post I’ve ever written. Sure, it’s an antagonistic title and that always gets people riled up. [Keep Reading...]