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What’s Your Problem? Putting Purpose Back into Your Projects

[This is the written form of my presentation What’s Your Problem? Putting Purpose Back into Your Projects] Our story begins in the 1980s at Procter & Gamble, the largest consumer goods company in the world. They make Bounty, and Mister Clean, and Dawn and lots of other brands you know and love. P&G was raking [Keep Reading…]

If VCs Understood UX…

They would… …value design, not design value. …seek out mentality, not ideas. …fund process, not product. …demand customer insights, not instincts. …prep for testing days, not demos days. …commission research, not follow trends. …study anthropology, sociology and psychology, not just management, economics and statistics. …foster collaboration, not competition. …care about people, not percentages. …cherish sign-ins, [Keep Reading…]

On Empathy and Apathy: Two Case Studies

The suffix -pathy means “feeling” or “suffering” The prefix em- means “within” or “inside” The prefix a- means “not” or “without” By definition, empathy is the opposite of apathy. Empathy is defined as “the ability to understand and share the feelings of another” — within + feeling or inside + suffering. Apathy is defined as [Keep Reading…]

Knowing Why Beats Knowing How

Last year around this time, I started following an eating plan called The 4-Hour Body by Tim Ferriss. At the same time, I was feverishly traveling the globe presenting my talk Design Principles: The Philosophy of UX. Midway through the book, Tim begins a chapter with a quotation from Ralph Waldo Emerson that draws a [Keep Reading…]

You’re not a user experience designer if…

The UX field is booming. It seems like the number of user experience practitioners has doubled in the last year — from newbies who’ve just entered the workforce, to mid-career changes, to folks who’ve been doing this all along but finally found out what to call themselves. It’s incredibly reassuring to finally see a long [Keep Reading…]

Why I detest the term “Lean UX”

Any user experience designer worth their salt takes the needs of the company they’re serving into account and adapts their approach accordingly — identifying the appropriate process, methods and tools to get the job done. This has been the case for as long as information architecture and interaction design have been in practice. Rigid methodology [Keep Reading…]

Designing for Startups in Smashing Magazine

A big thanks goes out to Andrew Maier whose article “Designing for Startups: How to Deliver the Message Across” in Smashing Magazine included some thoughts from a blog post I wrote a few months ago titled “A Plan of Action.” In it he features my three approaches to design: Reactive, Preactive, and Proactive — the [Keep Reading…]