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My 10 Principles for Designing Experiences Applied to Designing Organizations

It’s hard to believe that it was way back in 2011 when I first began giving my presentation Design Principles: The Philosophy of UX. Three years later, I’ve given that talk at more than a dozen conferences around the globe, from Hong Kong to Bogotá to Tel Aviv and beyond. It has been a tremendous [Keep Reading...]

Give Your Team a UX Jump-Start

Craft a product strategy and design framework using the principles and techniques of user experience…in two days. Are you being told what to build, but you don’t agree it’s what your customers need? Is your feature list out of control, but you can’t figure out how to pare it down? Are members of your team [Keep Reading...]

The Design Advisor: Why Every Startup Needs One

All startups start with an idea, a founder’s desire to invent something new. They invest time and money into bringing the idea to life, and a series of thoughts become a product. But more often than not, these thoughts are instincts, not insights. And eventually the product fails. Design turns an invention into a solution. [Keep Reading...]

Customers First

Choose Your Customers First, said Seth Godin in his post yesterday. “First figure out who you’d like to do business with, then go make something just for them.” It’s a message I’ve been evangelizing for the past year: define the problem before devising the solution. Research > Strategy > Design. If you don’t know why [Keep Reading...]

Empathy is the Core of Design Thinking

David Kelley is the founder and chairman of IDEO, probably the world’s best-known design innovation consultancy. Though not quite a household name, Kelley has arguably made as much of an impact on the field of design as the late Steve Jobs — in fact, it was under Kelley’s leadership that IDEO designed the first mouse [Keep Reading...]

The User Experience Process for the Seamless iPad App

The Data One week after Seamless, the leading online food ordering service, released their first iPad app in March 2012, the app hit #1 in the App Store’s Lifestyle category. Today it maintains 4.5 stars with more than 6,000 ratings and reviews. “By far the best menu application available for iPad…” “I couldn’t imagine not [Keep Reading...]

The truth about the presentation process

Having the opportunity to speak to an audience who cares what you have to say and believes they can learn something new from you is a totally surreal experience. Especially when you consider that months of work pours out of you in under an hour. I’ve been speaking at conferences since the fall of 2008. [Keep Reading...]