I was baking at my parents’ apartment recently and pulled out their wax paper to line a cookie sheet. When I tore some off, I noticed a message pierced into the paper that read “TIME TO BUY CUT-RITE.” They use a different brand than I do so I had never seen this before. The paper [...]
Entries Tagged as 'Marketing'
Photo of the day: Time To Buy Cut-Rite
July 8th, 2009 · 2 Comments · Design, Marketing, Photography, Pleasure
Tags:Branding·Customer Experience·Design·Photography·Pleasure
Photo of the day: Nine wrong ways to swipe
March 12th, 2009 · 5 Comments · Marketing, Photography, Pleasure
I don’t drink whiskey, but this ad almost made me want to. Jameson ran an ad campaign last year exclusively for NYC subways. This hyper-localized approach isn’t very common for a national (hell, international) brand, and it really impressed me. Why? Because they demonstrated “insider knowledge.”
MAYBE IT’S BECAUSE THERE ARENINE WRONG WAYS TO SWIPE [...]
Spam that sells
March 30th, 2008 · No Comments · Marketing
I’ve received all sorts of crazy spam over the years, as I’m sure you all have. But this week I got a spam message that was targeted, personalized, and appealed to my deep desire for self-promotion:
I thought about telling you the company that sent this to me, but that would justify their unsolicited email. Suffice [...]
Tags:Blogging
