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Would You Treat Them Differently?

All of our minds are filled with things that no one else will ever know. “If you could stand in someone else’s shoes, hear what they hear, see what they see, feel what they feel, would you treat them differently?” This is the question asked by the Cleveland Clinic, one of the top hospitals in [Keep Reading…]

The User Experience Process for the Seamless iPad App

The Data One week after Seamless, the leading online food ordering service, released their first iPad app in March 2012, the app hit #1 in the App Store’s Lifestyle category. Today it maintains 4.5 stars with more than 6,000 ratings and reviews. “By far the best menu application available for iPad…” “I couldn’t imagine not [Keep Reading…]

How to Conduct Yourself While Conducting Interviews

I spend most of my time these days coaching senior leaders and product teams on how to build empathy for their customers and colleagues. This is what my consulting business has evolved into over time. One of the tools we use are one-on-one interviews with stakeholders and customers. The goal is to discover the behaviors, [Keep Reading…]

The Enduring Misconceptions of User Experience Design

A couple weeks ago I suddenly saw a resurgence of interest in an article I wrote for Mashable in January 2009 titled, 10 Most Common Misconceptions About User Experience Design. Later that year I turned it into a presentation and had a pretty good run with it, until I felt that my message was widely [Keep Reading…]

Why CAPTCHAs Fail on Marketplace

American Public Media’s popular program Marketplace ran a story on Friday about Ticketmaster finally removing CAPTCHAs from their ticket-buying process. Reporter Sally Herships contacted me to share my thoughts. Captcha-22: When online security hurts sales CAPTCHAs demonstrate that a company cares more about thwarting spam than they do about making things easy for their customers. [Keep Reading…]

What’s Your Problem? Putting Purpose Back into Your Projects

[This is the written form of my presentation What’s Your Problem? Putting Purpose Back into Your Projects] Our story begins in the 1980s at Procter & Gamble, the largest consumer goods company in the world. They make Bounty, and Mister Clean, and Dawn and lots of other brands you know and love. P&G was raking [Keep Reading…]

Featured in The Art of Web Design by PBS Off Book

I’m honored to have been featured in the latest episode of Off Book, a documentary series by PBS, alongside greats Jeffrey Zeldman and Jason Santa Maria. Titled The Art of Web Design, the video gives a high-level overview of how the web is made and how it has evolved. Not surprisingly, I focused on why [Keep Reading…]