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The Work I Love

The work I love is about helping companies who love their customers discover how to be better to them…not convincing them to care. The work I love is about empowering customers to get the service they deserve…not trying to get them to buy into what they don’t really need. The work I love is about [Keep Reading...]

Where is Whitney in 2011?

I thought I did a lot of traveling last year, but what I’ve got planned for 2011 already blows 2010 out of the water. There are 10 cities on the itinerary so far, and I’m sure there will be more to come. It’s exhausting when I stop to think about it, but then I remember [Keep Reading...]

NY Tech Meetup — March 2011

It’s been a really long time since I’ve done a NY Tech Meetup roundup, but Tuesday night’s event was so great that I thought it would be worth posting my tweets here. I know it’s not much, but it’s all I’ve got. The presenters were: RadBox Tout SocialWorkout Tim Soo‘s Invisible Instruments Aviary Crisp Media [Keep Reading...]

Etiquette isn’t dead

Sure, the web has made communication more brief, more casual, and a lot more impersonal. But people haven’t ceased to have feelings, so etiquette shouldn’t fly out the window. My friends at RedStamp, a modern stationery company based in Minneapolis, recently released an iPhone app that makes it a cinch to brighten someone’s day and [Keep Reading...]

Why I detest the term “Lean UX”

Any user experience designer worth their salt takes the needs of the company they’re serving into account and adapts their approach accordingly — identifying the appropriate process, methods and tools to get the job done. This has been the case for as long as information architecture and interaction design have been in practice. Rigid methodology [Keep Reading...]

Designing for Startups in Smashing Magazine

A big thanks goes out to Andrew Maier whose article “Designing for Startups: How to Deliver the Message Across” in Smashing Magazine included some thoughts from a blog post I wrote a few months ago titled “A Plan of Action.” In it he features my three approaches to design: Reactive, Preactive, and Proactive — the [Keep Reading...]

Interaction-design.org’s Encyclopedia is live!

Interaction-design.org is a Denmark-based foundation that explores research on all human-centered aspects of technology. In an effort to create world-class educational materials for free, they have just launched an open-access, peer-reviewed encyclopedia. The first seven chapters were released today, with many more to be published in the coming months. I was invited by editor-in-chief Mads [Keep Reading...]