As the user experience designer on the project, I had the immense pleasure of working alongside visual designer Mike Pick, front-end developer Tim Murtaugh, project manager Robb Rice, and executive creative director Jeffrey Zeldman.
With an abbreviated timeline, the project didn’t call for extensive user research or usability testing, and I needed to be strategic about how to re-architect the immense amount of content (from the print magazine and online-only) that’s partially accessible to all visitors, partially accessible to print mag subscribers, and partly accessible to online subscribers.
- define the business and project goals
- identify the target audiences
- brainstorm the key use case scenarios
- prioritize features for the redesign.
I was able to gather a staggering amount of intel in a seriously condensed period of time that served me well throughout wireframe development.
The team at Scientific American and Nature Publishing Group were extremely generous with their time and I am grateful to have had the opportunity to collaborate with them.
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