Hotel alarm clocks are usually a big pain in the butt. Hampton Inn aims to fix all that — and takes simplicity to inconceivable levels.
They go so far past easy to use and intuitive that they come back around to obscure and pointless.
They visualize musical genres.
Columns for Classical
Stream for Soft Rock
Cows for Country
Cadillac for Oldies
Bleachers for Sports
Now you tell me: if a hotel guest has somehow never heard of these genres, will they be able to deduce their sound via the associated imagery? My guess is not likely. If you can’t read English, I can see how the bleachers and the cows might point you in the right direction…but a stream for Soft Rock?! First of all, a stream doesn’t make rocks soft, it makes them smooth. Second of all, just because “rock” is a homonym in English (meaning both a mineral and a category of music) doesn’t mean it’s a homonym in any other language — so it could easily be mistaken for sounds of water.
What I’m getting at is why would they ever spend the money on this? They had to produce or purchase the photography. They had to custom design and manufacture the devices. What in their minds could possibly be the benefit of all of this cost and effort?
Hampton Inn is so proud of their radios, they even have them for sale on their Home Collection website for a mere 60 bucks.
If any of you have a different perspective on this, I’d love to hear it. I’m simply stumped.
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