Comments on: Domino’s Pizza: Be Inspired By Your Harshest Critics

By: BillyCasarez

BillyCasarez — Fri, 07 May 2010 03:34:10 +0000

Many such companies forget about their humble beginning and about the fact that the customer's satisfaction should be a priority for them. Although a marketing trick, admitting that they have lost sight of what is really important, the customer, and taking a step back in time to get in touch again with the initial goals is something most companies don't ever do.
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Manchester pizza manager

By: DoughPro Pizza Press

DoughPro Pizza Press — Wed, 05 May 2010 08:03:32 +0000

Always remember that learning in your mistakes is the key to success. Never be down and give up just because you are hated by all. Instead, make use of those hatred and think of them as a challenge to make you even better.

By: michaellis

michaellis — Fri, 12 Feb 2010 14:09:03 +0000

Awesome post! I blogged about Domino's last week and they responded within 5 minutes of my post. I love that they are listening and I love how they have embraced social media.

There's a handful of companies out there that really understand how to use social media and Domino's is one of them.

I think an interesting blog post would be to do a landscape of companies that are using social media and graph which ones are 'owning' social media. I think there's 3 spots on the graph:

1 - having a social media presence
2 - listening, talking and engaging fans through social media
3 - embracing social media as a tool

your thoughts???

By: Weekly links | USiT

Weekly links | USiT — Wed, 03 Feb 2010 03:46:41 +0000

[...] Hess has a great post about a Domino’s video campaign promoting a new pizza they apparently created in response to user fe…. Includes video excerpts from the campaign. While it’s easy to be cynical I agree with her [...]

By: Tweets that mention Pleasure and Pain » Domino’s Pizza: Be Inspired By Your Harshest Critics -- Topsy.com

Sun, 31 Jan 2010 23:43:37 +0000

[...] This post was mentioned on Twitter by Whitney Hess, Whitney Hess, Jen Williams, Geoff Barnes, Edward Corrado and others. Edward Corrado said: A good read: RT: @whitneyhess New blog post: Domino’s Pizza: Be Inspired By Your Harshest Critics http://bit.ly/c6mMpz [...]

By: texburgher

texburgher — Sun, 31 Jan 2010 14:45:00 +0000

Whitney, Dominoes ought to be paying you something for what a spirited defense you've given of their integrity as a company and the resulting recent product upgrade.

Looking at their ads, I'm hard-pressed not to respond cynically. But campaigns like this are also what companies like the one I work for do for companies like Dominoes when there's a genuine story to be uncovered. I've been on the discovering end as a UXer enough times to know that cynicism is crusty, whereas new truths are dynamic. Articulating them and supplanting old stereotypes with new truths is difficult business. Doing so without dismantling a brand is even trickier.

You're absolutely right about the virtue of all the points made in these videos. As designers, we should be so open to the upending of world order in pursuit of improvement. That it took Dominoes 20 years to clean out the wax from its corporate ears isn't the point. The point is that its final willingness to abandon that to which they're attached may end up being its salvation.

I can't take anyone's word for whether or not the new pizza's better than the old. Taste is like that. But after reading your post here, I'm willing - for the first time in 15 years - to bother with a pizza from Dominoes. And know knows- maybe it'll be new love.

By: Daniel Szuc

Daniel Szuc — Sat, 30 Jan 2010 04:31:15 +0000

Excellent post and especially like being open to criticism :)