One of the first things I ask prospective clients is to specify their target audiences. Nine times out of ten they’re sure to respond, “We want to appeal to everyone!” I give the same response to them all: Try to make your product for everyone and you’ll appeal to no one. If a company doesn’t [...]
Entries from May 14th, 2009
Photo of the day: Accommodating large parties
May 13th, 2009 · 8 Comments · Customer Experience, Photography, Pleasure
While at the IA Summit in Memphis in March, a large group of us went out to dinner at The Majestic Grille. When I say a large group, I mean 60 people. We were split up at a bunch of tables, and I ended up at a table of ten. We all ordered drinks and [...]
Twitter’s Most Moronic Change: Removing @ Reply Settings
May 12th, 2009 · 82 Comments · Pain, Social Networking, Twitter, User Experience
I’m furious. Absolutely astounded and ready to scream. Why? Because Twitter just announced a drastic change to their service that will forever affect how people interact with the stream. They have effectively removed all discoverability of new people to follow and connect with, thereby destroying the very element that made Twitter the powerful networking tool [...]
Photo of the day: Cigarette vending machine
May 12th, 2009 · 9 Comments · Gadgetry, Photography
On a recent trip to Pittsburgh, I passed this cigarette vending machine when I went to the restroom at Finnegan’s Wake (one of my favorite Irish pubs in town). It took me by surprise because they’ve been illegal in New York City for almost 20 years. I remember playing with the knobs as a little [...]
Being a consultant is like being an actor
May 12th, 2009 · 4 Comments · Consulting
Last August, I quit my full-time job to become an independent consultant. Best professional decision I’ve ever made. But let me tell you the truth: it isn’t for everyone. Recently I was contemplating how to convey the complexities of consulting to people who are considering a career change (that’s a lot of Cs!). Suddenly it [...]
Tags:Career·Consulting
