Comments on: Photo of the day: Nine wrong ways to swipe http://whitneyhess.com/blog/2009/03/12/photo-of-the-day-nine-wrong-ways-to-swipe/ Improving the human experience one day at a time Thu, 29 Jul 2010 14:53:46 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: DesignCaffeine http://whitneyhess.com/blog/2009/03/12/photo-of-the-day-nine-wrong-ways-to-swipe/comment-page-1/#comment-4674 DesignCaffeine Fri, 22 Jan 2010 18:58:14 +0000 http://whitneyhess.com/blog/?p=1070#comment-4674 Ingenious! This reminds me of the "there is no wrong way to eat a Reeses" campaign. BTW, BART in SF now has Smart Cards. We've done something right for a change... except these cards do not work on any other transit system in the city. WHY? Ingenious! This reminds me of the “there is no wrong way to eat a Reeses” campaign. BTW, BART in SF now has Smart Cards. We've done something right for a change… except these cards do not work on any other transit system in the city. WHY?

]]> By: bobby http://whitneyhess.com/blog/2009/03/12/photo-of-the-day-nine-wrong-ways-to-swipe/comment-page-1/#comment-3302 bobby Sun, 22 Mar 2009 21:56:39 +0000 http://whitneyhess.com/blog/?p=1070#comment-3302 They have been doing quite a good ad campaign on the subways for a while now. If I ever think to drink whiskey, it'll be Jameson.<br><br>As for the swipe cards, I predicted that they would be a nightmare for some riders. Seems to have come true through the years. They have been doing quite a good ad campaign on the subways for a while now. If I ever think to drink whiskey, it'll be Jameson.

As for the swipe cards, I predicted that they would be a nightmare for some riders. Seems to have come true through the years.

]]> By: Samantha LeVan http://whitneyhess.com/blog/2009/03/12/photo-of-the-day-nine-wrong-ways-to-swipe/comment-page-1/#comment-3273 Samantha LeVan Thu, 12 Mar 2009 18:41:32 +0000 http://whitneyhess.com/blog/?p=1070#comment-3273 I wonder if they're targeting several major cities with card readers on subways and bus stations. Perhaps NYC, Boston, Atlanta, Chicago... it is unusual to do an expensive targeted campaign but maybe they also have "no subway" one:<br><br>MAYBE IT’S BECAUSE THERE ARE<br>NINE ROADS MEETING AT AN INTERSECTION WITH NO STOP SIGN,<br><br>BUT NO WRONG WAY TO<br>ENJOY A JAMESON<br><br>But that would probably be a bad idea. I wonder if they're targeting several major cities with card readers on subways and bus stations. Perhaps NYC, Boston, Atlanta, Chicago… it is unusual to do an expensive targeted campaign but maybe they also have “no subway” one:

MAYBE IT’S BECAUSE THERE ARE
NINE ROADS MEETING AT AN INTERSECTION WITH NO STOP SIGN,

BUT NO WRONG WAY TO
ENJOY A JAMESON

But that would probably be a bad idea.

]]> By: AJ Kandy http://whitneyhess.com/blog/2009/03/12/photo-of-the-day-nine-wrong-ways-to-swipe/comment-page-1/#comment-3272 AJ Kandy Thu, 12 Mar 2009 18:37:42 +0000 http://whitneyhess.com/blog/?p=1070#comment-3272 That's why Montreal just switched over to touchless smart cards :) That's why Montreal just switched over to touchless smart cards :)

]]> By: Charlene Jaszewski http://whitneyhess.com/blog/2009/03/12/photo-of-the-day-nine-wrong-ways-to-swipe/comment-page-1/#comment-3271 Charlene Jaszewski Thu, 12 Mar 2009 18:33:49 +0000 http://whitneyhess.com/blog/?p=1070#comment-3271 and sometimes it's not even your fault! I've had to have an MTA person come over with a "wiper" cloth to make the card reader sensitive again. and sometimes it's not even your fault! I've had to have an MTA person come over with a “wiper” cloth to make the card reader sensitive again.

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