Last year I was going somewhere on the Upper West Side of Manhattan when I passed the Paul Saini Deli on 95th Street and Columbus. In the first window were several shelves filled with an array of grocery products, pretty typical. But as I kept walking I saw there was a second window — and in this one, there was nothing but a brick wall.
I did a double-take. Is that seriously a brick wall behind glass?! And it really was. You can see it for yourself. How could I not take a picture? For the life of me I can’t figure out how this happened. Did they actually spend the money to install a second window for aesthetic purposes? Did they used to display products in this window too until they found out that the building was structurally unsound and had to fix it by building a brick wall? Or are they just trying to be funny?
What amuses me the most about this is the roll-up gate installed above the window, which they apparently use, as evidenced by the padlock hanging on the right. Can you imagine the guy who has to close up at the end of the night, pulling the gate down on a window over a brick wall? I’d give anything to know what he’s thinking.
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About Whitney Hess
Whitney Hess is a coach and writer helping product teams and senior leaders make better decisions through the principles of user experience. She believes empathy builds empires.