[...] As Bill Buxton lamented in his recent keynote speech “The Design Ecosystem” during the Interaction 08 Interaction Design conference: He (Buxton) started off by emphasizing that designers alone cannot take credit for any great business solution; everyone in an organization has equal value – and he noted the tripod of design, engineering and sales. He spoke about Apple’s success and the industry’s tendency to credit its principal designer Jonathan Ive. While Apple certainly turned itself around through industrial design, admits Buxton who is a principal scientist at Microsoft Research, credit is as much due to the Apple lawyers who managed to convince the major record labels to let them sell their songs for 99 cents each, and to the advertising team who came up with the unmistakable silhouette commercials. Via: Pleasure and Pain [...]